About Hugo Palazzo
Hugo Palazzo has been a fixture of San Antonio's jewellery scene since 1990. What started as a small shop in Crossroads Mall has grown into one of the city's most respected independent jewellers.
Hugo's hands-on approach sets Palazzo Jewelry apart. He is personally involved in every custom design, every repair, and every customer interaction. There are no layers between you and the craftsman — when you walk through the door, Hugo is there to greet you.
His commitment to quality, fair pricing, and honest service has earned him a loyal following that spans generations. Customers who bought their engagement rings at Palazzo return for anniversary pieces, and then bring their children to do the same.
Our Values
Personal Attention
Every customer works directly with Hugo. Your vision matters and your satisfaction is our standard.
Honest Pricing
No hidden fees, no surprise charges. You'll always know exactly what you're paying for.
Community First
Military discounts, layaway options, and a genuine commitment to serving San Antonio families.
A Timeline of Trust
Hugo Palazzo opens his first jewellery shop in Crossroads Mall, San Antonio.
Word of mouth builds a loyal customer base spanning military families and San Antonio locals.
Palazzo Jewelry moves to a standalone location, expanding services to include clock and eyeglass repair.
34+ years strong. Hugo continues to serve the community with the same passion and dedication as day one.
Come Meet Hugo
Stop by and experience the personal touch that has kept customers coming back for over three decades.
Visit Us